EMAIL & RETENTION FOR FOUNDER-LED F&B BRANDS
Make them buy again and again.
A done-for-you retention system, built to run and grow with you
TRUSTED BY
Every order shouldn't be a hustle.
You’ve built something real. A product people love. But behind the scenes? It feels duct-taped together.
Co-packer delays, inventory swings, inconsistent sales. And email? That keeps getting pushed to next week.
You don't need more hacks.
You need a system.
That's where Haboon & Co. comes in. A retention system that turns email into your most reliable revenue channel, then keeps getting stronger the longer it runs. So you can stop guessing, start scaling, and finally feel like the CEO.
PROCESS
The Lifecycle Marketing System
A retention system for F&B founders ready to make email their most reliable revenue channel.
01 · THE AUDIT
First, I audit what you have, find where revenue is being left on the table, and map a plan for the emails that will move the needle for your brand.
03 · THE PLAN
Then I plan a calendar around your launches, restocks, and seasonal moments so you always know what to send, when to send it, and why it's worth opening.
02 · THE BUILD
Next comes the buildout: welcome series, post-purchase, abandoned cart, and winback emails, all set up to run on their own once a customer takes an action.
04 · THE MOMENTUM
Once the system is live, I keep it improving. I watch what's working, test what's next, and refine month over month so the program compounds instead of going stale.
FEATURED CASE STUDY
How a premium tea brand earned more from a smaller, sharper audience.
Nepali Tea Traders paired founder-led storytelling with sharper segmentation and grew AOV 31%, cut unsubscribes 76%, and built an email program that finally matched the brand.
+31%
Average order value
Year over year
39x
Revenue per recipient
Story-led emails over discounts
-76%
Unsubscribes
A healthier, more engaged list
MY WORK IN NUMBERS
A decade of building retention that compounds.
40%+
revenue generated from email
300x
ROI on automated flows
send cost vs. revenue per recipient
10+ yrs
building retention systems for small teams
WHAT FOUNDERS SAY
In their words.
Milane was very clear about what she was going to deliver, and she delivered it every single time. She proved everything with data. We were always aligned.
Sunita Karrma
Owner, Nepali Tea Traders
She helped build a system that included 40 email efforts per week, reaching 40 million recipients per month, and generating over $4M in annual revenue from email alone. Smart, collaborative, and easy to work with.
Christopher Kimball
Founder, Milk Street
ABOUT
I’m not an agency.
I'm Milane Haboon, and I help founder-led F&B brands turn email into their most reliable revenue channel.
For over a decade, I've helped scrappy teams sell through their stories, not their discounts. The best brands I've worked with didn't grow by shouting louder. They grew by getting clearer about who they are and why their customers should care.
The founders I work with are tired of generic marketing advice that doesn't fit small batches, tight margins, and one-person teams. They'd rather build repeat customers than chase viral launches.
Why F&B? Because the brands I want to help do more than sell products. They build culture, connect people, and create things that matter. Too many of them are stuck in survival mode, pouring energy into growth with no system to support it.
That's what I'm here to fix.
