Helping CPG Brands Build Smarter Marketing for Bigger Returns
​I help CPG founders turn email into a high-performing sales channel, one that builds loyalty, boosts repeat purchases and supports your next stage of growth.
BRANDS I'VE WORKED WITH
Tired of Hustling for Every Order?
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You’ve built something real. A product people love. But behind-the-scenes? It feels still duct-taped together.
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​Co-packer delays, inventory swings, inconsistent sales and email? It keeps getting pushed to the back burner.
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You don't need more hacks. You Need a System.​
I help founder-led brands like yours turn email into a profit-driving machine so you can stop guessing, start scaling and finally feel like the CEO.
PROCESS
The Lifecycle Marketing System
My 8-week Lifecycle Marketing System helps food & beverage CPG founders turn ad hoc marketing efforts into a clear, scalable growth system. I map your customer journey, build the core touch points that move people from first purchase to loyal customers and create a cadence that fuels consistent revenue. Every week builds toward a system designed to scale with you. No guesswork, no overwhelm, just results.
1/ CLARITY & STRATEGY
We start by grounding in your business goals and understanding how your customers actually buy. I’ll map the full customer journey, identify high-impact touchpoints, and refine your offer based on behavior—not guesses. You'll get a data-backed strategy built to drive sell-through, repeat purchases, and sustainable growth.
3/ CAMPAIGNS THAT CONVERT
We launch high-performing campaigns aligned with your promos, restocks and product drops, designed to drive urgency, build habits and stay top of mind. I’ll create a repeatable system and write your first send with built-in testing to boost opens, clicks and sales. Early data helps fine-tune your flows for maximum impact.
2/ SYSTEMS THAT SCALE
Next, we build and launch email flows that guide your customers from first purchase to loyalist, designed to grow with you from DTC to retail expansion. Your ESP will be configured for seamless automation, with segmentation and A/B testing baked in to optimize performance. These systems free you up to focus on product, inventory and scaling your business.
4/ HANDOFF & GROWTH
You’ll have a fully operational retention system with clarity on what’s working and where to focus next. I’ll walk you through your KPIs, deliver a growth roadmap, and give you the tools to scale with intention and confidence. And if you want continued support, we’ll discuss how to keep the momentum going.
WHY WORK WITH ME?
ABOUT
Driving CPG Success through Email Marketing
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I’m not an agency. I'm Milane Haboon, your strategic partner in making email actually work, without sacrificing your voice or values.
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For over a decade, I’ve helped small, scrappy teams drive big results, most recently in the food and beverage space where email brought in 40% of total revenue.​
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At Milk Street, I worked closely with buying and merchandising teams to build promos around what customers actually wanted. I used data to turn brand stories into timely offers that sold out bestsellers, boosted repeat purchases and supported long-term growth.​
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Why F&B? Because I believe food brands do more than sell products. They build culture, connect people and create things that matter. But too often, they're operating on survival mode, pouring energy into growth without a system to support it. I’m here to change that.
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My goal is to help your brand thrive in a crowded market with marketing that actually works for you.
TESTIMONIALS
Milane did a great job here at Milk Street under sometimes trying circumstances. She helped build a system that included 40 email efforts per week, reaching 40 million recipients per month, and generating over $4M in annual revenue from email alone. Smart, collaborative, and easy to work with. She would make a great contribution to any digital marketing endeavor.
Christopher Kimball
Founder, Milk Street